Came across a new video of How Nescafe users are intended to use a Nescafe branded cup for their daily . It showed that always a brand attracts it’s users with their advertisements and increases their intention to use their products in some manner. As said in film “If we want people to believe that our product is the best just put a creative idea to induce their wishes ” .
Really impressive. If u have time please visit this you tube url to make sure you don’t miss this one.
Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee.